The brief was to design the identity for Silver Cove, a homeware brand, alongside the packaging and collateral. I also directed and carried the photography of the product for the packaging and Amazon listings.
Hard-hitting grunge was a natural direction to take the rebrand of this nutritional supplement product line aimed at body-builders and hardcore gym-goers. Taking their existing urban feel and running with it, I constructed the logomark, hunted down some edgy stock photography and forged it all together in a rough and gritty packaging design with a bit of an up-close biology vibe.
Steampunk, Discworld and Dragons! I was thrilled to be able to break out my Photoshop skills to bring these fantastical events to life, and the highlight was creating an ancient book of sponsorship lore for Maidstone Museum’s exhibition on Paul Kidby, renowned for illustrating Terry Pratchett’s Discworld books. The concept and execution was my own idea and it turned out even better than I could have hoped!
Maidstone Borough Council gave their Park & Ride service an overhaul, and I was tasked with creating a campaign to relay the new service information to local residents and businesses, across billboards, bus rears, bus stations, leaflets and social media. I took a three-stage approach that moved from preparation to information and finally aspiration to give the campaign an easy-to-digest and accessible feel.
I was first approached by New Unity – a non-religious church in Islington, North London – to design them an easy-to-print newsletter template and some promotional materials. A few months later their sister project – the historically-significant Newington Green Meeting House, a meeting place for revolutionary thinkers for over 300 years – asked me to work on developing a brand identity that worked in sympathy with New Unity’s but also paid tribute to the political and social aspects of NGMH’s work, past and present.
Dubai-based Dr Natalia Wiechowski is a LinkedIn Learning expert, personal branding coach and edutainer. I began working with Natalia to develop her existing identity and update her brand assets, socials and marketing materials, giving them a more streamlined and playful look that was consistent across all materials.