CHOOSE YOUR ADVENTURE

A quick word about brand …

Ahh, the B-word. (No, not that one. Naughty.) Brand! Whether it’s a personal brand or a business one, ‘having a brand’ isn’t an optional extra. It just is. A brand is your way of presenting yourself to the world, either as a solopreneur or a company. Your brand is more than just your logo or your visual identity. It’s how your business interacts with your audience, how your audience perceives you and your business, how you promote yourself, but – more importantly – it’s also what distinguishes you from everyone else.

Those things manifest themselves through your brand purpose, your mission, your values and your proposition. My job is to then translate those concepts – supported by brand strategy and research – into authentic and compelling visuals and storytelling that creates a positive connection with your audience.

BRAND IDENTITY AND LOGO DESIGN

Your logo is the centre of your brand universe.

(And your brand assets are gently drifting asteroids, circling within the gravitational pull of your mighty little logo. Is this analogy still working?)

That logo is the core of your identity, summing up your brand in one visual symbol. It has a lot of work to do in one little package!

But it can’t fulfil its potential alone. Supported by a rich colour palette, some classic typefaces and a clear visual style, your brand energy will explode into a big bang that kickstarts your universe.

 

Why invest in a professional brand identity?

First impressions count

It will not only make a great first impression with your audience but also give you confidence in your personal vision.

Start as you mean to go on

Starting from the solid foundation of a professionally-designed brand identity makes it even easier to create the rest of your assets (in fact, other aspects of your branding often develop in a designer’s mind at the same time as creating your identity!).

Connect with your audience

If your identity represents your business effectively, you will attract the clients you want to reach, securing more stakeholders, customers and/or service users.

So how can I help get your brand where you want it to be?

By working with you to identify your brand story, brand values, brand mission and unique selling proposition

By refreshing your existing brand identity and voice to better reflect your business after change or growth

By using your brand basics to perfect your 5 pillars: purpose, personality, position, perception, promotion

By adding a creative wow-factor to your brand via a multi-channel marketing or social media campaign

What's the process?

Discovery

First, let’s talk! We’ll have an informal consultation discussing your business history, your vibe, your goals and your audience. Hit me with it all and I’ll unearth the key gems of info to start building your brand.

Research

Following our chat, I will provide a fixed price branding package for you to approve. Once you’re onboard, I research, gather inspiration, and piece together a moodboard that covers iconography, typography, colour palettes, and inspirational imagery. I pull it all together in a strategy document and plan of action for your feedback.

Concepts

If you’re happy with the direction, it’s time for me to get creating! I’ll present 1 or 2 logo concepts (as agreed) and develop one to completion based on your feedback.

Delivery + Support

Alongside all of the final files (presented in all the formats you’ll ever need via digital download) I’ll provide you with a style guide that covers all aspects of your brand and how to use it. But it’s not goodbye yet – I’m always there to help with your new identity launch, create additional content, or answer any questions that might occur.

BRAND COLLATERAL AND GRAPHIC DESIGN

Expand your brand universe with digital and print marketing materials.

It’s time to get your brand out there. First, we’ll think about the medium* for the message. Then, what’s the right visual content? What will pull your audience in, make them understand and resonate with your message? What will make them invest in and engage with your brand? Here is where we develop your brand personality and express it through your marketing and brand collateral.

*This can include social media branding and posts / content, brochures, leaflets, website design and graphics, branded merchandise, downloadable freebies, letterheads, business cards, vehicle decals, signage, banners, packaging, thank you cards, stickers, and so on.

COPYWRITING + STORYTELLING

Discover a brand voice that has the charm of a siren with the velvety smoothness of Morgan Freeman (now there's an image ...)

Engage your audience with a brand voice that speaks to them human-to-human and turns education into entertainment. The best copy evokes a response from your audience that makes your brand memorable and useful – can you solve their problem? Let’s tell them how … and make it fun.

Even corporate-focused companies don’t need copy that’s dry and dull. I specialise in informative but intriguing, conversational but clever, on-trend but not over the top. 

I’ve been writing professionally for nearly 20 years in various roles and for freelance clients worldwide. Being an elder Millennial, I write comfortably for the 25-50 year old market. As someone who spent her formative years in Canada, I am familiar with American and British English, not only in terms of spelling but also phraseology and vocabulary. I also have experience translating / transcreating French to English (although I am not a native French speaker).

Unfortunately, most of my best work is under NDA (a non-disclosure agreement) which means I have to keep it all hush-hush, but I’ve written for financial institutions, software and tech, pharmaceutical companies, retailers, agencies and more. (Glowing references are available!) I’ve produced web copy, articles and blogs, product descriptions, newsletter copy and corporate speeches.

Although not being allowed to show my best writing is a real pain in the ampersand, at least being trusted with assignments under NDA shows I’m viewed as reliable, bursting with integrity, and as good as my word(s).

You can see one or two examples of my copywriting in my portfolio.

Previous copy creation clients include