LOGO DESIGN + BRAND IDENTITY
Your logo is the centre of your brand universe.
(And your brand assets are gently drifting asteroids, circling within the gravitational pull of your mighty little logo. Is this analogy still working?)
That logo is the core of your identity, summing up your brand in one visual symbol. It has a lot of work to do in one little package!
These days there are loads of user-friendly services that make it easy for branding beginners to take a symbol and slap on some text to make a ‘logo’. But a well-designed logo that is professionally tailored to your brand, your ideals, and your goal gives your brand credibility.
First impressions count
It will not only make a great first impression with your audience but also give you confidence in your personal vision.
Start as you mean to go on
Starting from the solid foundation of a professionally-designed logo makes it even easier to build your brand (in fact, other aspects of your branding often begin to develop in a designer’s mind at the same time as creating your logo!).
Connect with your audience
If your logo represents your business effectively, you will attract the clients you want to reach, securing more stakeholders, customers and/or service users.
Your brand is more than just your logo. It’s how your business interacts with your audience, how your audience perceives you and your business, but more importantly, it’s what distinguishes you from everyone else.
Those things manifest themselves in your brand purpose, your mission, your values and your proposition. My job is to then translate those concepts into authentic and compelling visuals that create a positive connection with your audience.