Maidstone Borough Council gave their Park & Ride service an overhaul, and I was tasked with creating a campaign to relay the new service information to local residents and businesses, across billboards, bus rears, bus stations, leaflets and social media. I took a three-stage approach that moved from preparation to information and finally aspiration to give the campaign an easy-to-digest and accessible feel.
I was first approached by New Unity – a non-religious church in Islington, North London – to design them an easy-to-print newsletter template and some promotional materials. A few months later their sister project – the historically-significant Newington Green Meeting House, a meeting place for revolutionary thinkers for over 300 years – asked me to work on developing a brand identity that worked in sympathy with New Unity’s but also paid tribute to the political and social aspects of NGMH’s work, past and present.
Dubai-based Dr Natalia Wiechowski is a LinkedIn Learning expert, personal branding coach and edutainer. I began working with Natalia to develop her existing identity and update her brand assets, socials and marketing materials, giving them a more streamlined and playful look that was consistent across all materials.
A fabulous photoshoot for Kent-based rifle shooting classes, primarily aimed at older children and young adults. The challenge was to emphasise the group activity, social aspect, and the concentration and skill required. Luckily it was far easier than I’d imagined with this group of engaging and bubbly kids (but impressively focused as soon as they picked up their rifles), who were enthusiastic posers and helped me achieve some excellent shots (of the photography kind)!